Ford’s raising the price of its F-150 Lightning pickup yet again — this time, by about $4,000 (via CNBC). The increase affects both the entry-level Pro model for business customers and the consumer-focused XLT trim with no added options, which now start at $55,974 and $63,474, respectively.
For comparison, the Pro work truck initially started at $39,974 when it launched back in April, but subsequent price hikes brought the price up to $46,974 in August and $51,974 in October. The base XLT, on the other hand, launched with a sticker price of $52,974 before that increased to $59,474 several months later.
Screenshot: Emma Roth / The Verge
“Pricing adjustments…