YouTube has announced that creators can start making ad revenue on Shorts starting February 1st, following a promise from September that the monetization option was on its way. The change is coming as part of a broader update to YouTube’s Partner Program, which will require everyone who’s currently part of it to sign new agreement terms, whether or not they’re looking to make money from Shorts.
Creators have been able to make some money from the format that rolled out in 2021 for a while via things like Super Chats and shopping integrations, as well as a creator fund that the company had set up, but that model wasn’t all that much better that TikTok’s monetization scheme. What TikTok doesn’t do, though, is directly share ad revenue with…