If kids are asking to hear one song from Encanto on repeat, it can filter back into the algorithm and recommendations for a parent’s Spotify profile. The company tried addressing the issue with a dedicated kids app, and last year, Spotify added a feature to exclude specific playlists from a user’s taste profile.
Now, Spotify is launching a pilot in three countries to test managed accounts for users under the age of 13.
For parents and guardians, managed accounts enable them to better tailor the content that is available to young listeners via in-app controls—like managing the playback of Canvas, videos, and content labeled as explicit. They will now also be able to decide whether a young listener can play certain artists or tracks with…